🔎 If I were made redundant tomorrow...

🔥 THIS WEEK'S VIRAL BREAKDOWN

The Post: ‘If I were made redundant tomorrow, I wouldn't apply for a single job.’

The Numbers: 3,485 reactions, 1,507 comments, 136 reposts

Why it blew up:

This hit the ultimate fear button - losing your job - then immediately broke every rule about how to handle it.

Instead of ‘here's how to write a better CV,’ this talent expert said ‘bin the CV entirely.’ That's like a chef saying ‘don't cook the food’ - it stops your brain dead.

And ultimately, it’s a very well thought out piece of content, jam packed with actionable advice about Job seeking. After all, Linkedin is a careers platform so content like this will always naturally perform well.

The 3-part viral formula:

1. Fear + hope combo - Started with everyone's nightmare (redundancy) then promised a secret escape route

2. Flipped the script - Positioned job applications as ‘joining the huddled masses’ whilst offering an exclusive alternative that made readers feel clever

3. Created two tribes - ‘This is genius’ vs ‘This is privileged nonsense’ - and both sides had to fight it out in 1,500+ comments

Your steal-this-now tactic:

Take the biggest ‘obvious’ advice in your industry and flip it completely:

• Instead of ‘How to get more customers’ → ‘Why I'm turning customers away’

• Instead of ‘How to grow your audience’ → ‘Why I deleted 10K followers’

• Instead of ‘How to save money’ → ‘Why I spent £5K on something useless’

The magic formula: ‘If I had to [worst nightmare in your niche] tomorrow, I wouldn't [do the obvious thing everyone does].’

Then give them a completely different roadmap.

Bottom line: The bigger you can flip expectations, the more people will stop scrolling to argue about it. And arguments = algorithmic gold.