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Why Viral

We show you why Linkedin posts go viral, so you can make yours do the same.

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Why Viral

🔎POV: You once bought something from Charles Tyrwhitt

Good afternoon from a grey rainy wet London. Today you're going to get a 5 minute lesson in memes. If you've ever pretended to know what a meme is but not truly understood the power of them, or why they work...this one's for you. First we'll explain why Memes work. Then we'll be reviewing a viral Linkedin post which was simply a meme. By the end of this email you'll be a Meme expert. Let's get into it.

🔎 I pay £1,900 a month to rent a one-bed council flat in London

Oct 3, 2025

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4 min read

🔎 I pay £1,900 a month to rent a one-bed council flat in London

It's been a hot minute. Thank you for opening this, and in return. I've got something special. It's a guarantee you will learn something new in this e-mail about producing viral content. That's a promise. So, without further ado...

Jul 31, 2025

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3 min read

🔎 If I were made redundant tomorrow...

'Sup viral content seeker? We've got a great text-only post to break down for you today. And it's one of our favourite posts in a long time - we've changed our email structure so you can get straight into the tactics. We hope you enjoy.

Jun 20, 2025

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5 min read

🔎 Thanks for the invite, but no thanks.

Are you getting ready for the weekend? I sure am. But before you set off into the weekend awaiting inevitable sunburn and potentially a hangover...we've got a viral post to review. For most folk in the advertising and marketing world, it's been a week of Cannes content. So it's only fitting we review a post from someone who decided to turn down the opportunity to attend Cannes. Enjoy. And as always, I hope you get something out of our breakdown that you can apply to your own content.

Jun 13, 2025

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5 min read

🔎 Pulp Fiction meets B2B Marketing

I hope you're enjoying the sun today, if you have it wherever you are in the world...of course. As you conclude the working week, I implore you to watch this funny video. You won't regret it. As always, we're going to breakdown why it went viral. Enjoy.

Jun 6, 2025

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5 min read

🔎 We don't need Humans

If you live in London, or spent time on LinkedIn this week. You already know where this is going...anyway. Before we jump into it, how are you? Has our weekly newsletter started to shape ideas for of your own LinkedIn content? We sure hope it will do. We're into our 3rd edition now and we'd love to hear from you. Please reply to our email with any questions you have about...anything. Particularly writing your own LinkedIn content. Your own viral LinkedIn banger awaits. Let's get it.

Jun 3, 2025

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5 min read

🔎 Co-Working at Costco

Whilst we're all dropping hundreds on WeWork memberships and fancy co-working spaces – desperately trying to look like proper entrepreneurs whilst burning through our startup budgets – this absolute genius figured out how to get premium workspace perks for £2.50 a month.

May 30, 2025

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5 min read

🔎 AI costs $20, soon it's $20k

Whilst we're all having fun using AI – to do everything from impressing our loved ones with date ideas to planning walking routes in Venice – Manuel Kistner warns, enjoy it whilst it lasts.

May 16, 2025

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4 min read

🔎 They stole from him, so he became the thief

This post will go down in LinkedIn folklore.

Archive

🔎POV: You once bought something from Charles Tyrwhitt

🔎 I pay £1,900 a month to rent a one-bed council flat in London

🔎 If I were made redundant tomorrow...

🔎 Thanks for the invite, but no thanks.

🔎 Pulp Fiction meets B2B Marketing

🔎 We don't need Humans

🔎 Co-Working at Costco

🔎 AI costs $20, soon it's $20k

🔎 They stole from him, so he became the thief

Why Viral