🔎 Pulp Fiction meets B2B Marketing

Brilliant, just brilliant. By combining nostalgia, cognitive recognition and a shared frustration with annoying B2B marketing…you get VIRALITY.

Key Points

• It created a delightful surprise - Your brain gets a little jolt of pleasure when familiar Pulp Fiction dialogue suddenly becomes B2B marketing complaints. That unexpected twist grabs attention.

• It let people bond over shared annoyance - Everyone in B2B recognises these frustrations (no pricing, endless forms, fancy names for simple things). Complaining together feels good and builds connection.

• It rewarded cultural knowledge - People felt smart for "getting" the reference and enjoyed seeing it recreated so well. That good feeling makes you want to share it.

Steal this tactic

Take a universally beloved cultural moment and transplant your industry's most frustrating truths into it.

This is a masterclass in taking something EVERYONE knows (Pulp Fiction) and making it stupid relevant to a niche audience. They’ve hijacked one of the most iconic scenes in movie history and perfectly translated it into lame marketing language people breathe every day.

Key Points

• The second you see two guys in suits in a car talking, your brain goes "wait, is this Pulp Fiction?" That curiosity gap gets you hooked in literally 2 seconds.

• They maintained that classic Pulp Fiction dialogue rhythm and timing, but instead of talking about European McDonald's, they're roasting B2B marketing pain points. Every marketer watching is like "OH SNAP THEY'RE TALKING ABOUT MY LIFE" while also appreciating the cinematic reference.

• Movie nerds share it for the perfect recreation. Marketing people share it because it called out their industry's ridiculous jargon, and everyone else share it because it’s genuinely funny and well-executed. Plus, people LOVE content that makes them feel "in" on both references.

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Make content that transforms you INTO characters from popular culture while discussing your industry. Dress up as Marvel characters discussing accounting. Recreate Game of Thrones scenes but arguing about software bugs.

When you can make people feel smart for getting TWO references at once, you've created sharing rocket fuel.

I love this tbh. I can’t get enough of pop culture nostalgia. I guess I’m biased as I love Pulp Fiction (who doesn’t)?

Key Points

• The opening shots, car setup, and music immediately trigger "I know this scene!" in viewers' brains. That nostalgic dopamine hit in the first 3 seconds hooks you in.

• They kept Tarantino's exact pacing, dialogue rhythm, and casual delivery but filled it with painfully accurate B2B marketing observations. This creates a hilarious cognitive dissonance.

• Every B2B marketer watching this thinks "Finally, someone gets it!" The specificity (MQLs, SDRs, matcha jokes) makes them feel seen and understood, which drives massive engagement from people tagging colleagues.

Steal this tactic

I recommend you mix entertaining formats with insight. Why not create a weather report set up and use the set up to teach people about B2B marketing? 

‘Tis the year of entertainment.